Zillow Flex Teams Are Using This AI Tool to Boost ALM Scores and Lock In More Zillow Leads
Zillow Flex is one of the most powerful lead sources available for high-performing real estate teams — but it comes with a catch: teams are graded heavily on their ability to execute the ALM framework (Appointment, Location, Motivation).
For many teams, maintaining strong ALM performance across dozens of agents has become one of the most difficult parts of staying in Zillow’s good graces — and keeping the Flex leads flowing.
That’s where AI for real estate agents is delivering a massive advantage.
The ALM Challenge Zillow Flex Teams Face
For Zillow Flex teams, the ALM process is everything. Zillow’s scoring system tracks whether agents are:
Asking for the appointment
Confirming location preferences
Understanding the buyer’s motivation
Failing to consistently check these boxes drags down Flex scores and puts future lead flow at risk. But getting agents to consistently execute ALM correctly — across hundreds of conversations — is easier said than done.
Role playing ALM scripts, coaching agents, and reviewing calls can easily require 5-10 hours per week for a sales manager. For most team leaders, that’s simply unsustainable.
AI Role-Playing: The ALM Practice Machine
MaverickRE’s AI Sales Coach offers Zillow Flex teams a completely automated solution to train agents on ALM — without eating up the team leader’s time.
Agents can log into Maverick’s system and immediately role-play real Zillow Flex scenarios against AI-powered personas. Every call presents a different buyer persona, objection, and scenario — giving agents dynamic, realistic practice sessions that sharpen skills fast.
As Gabe Cordova from Robert Slack (one of Zillow’s largest Flex partners) shared:
“We know as team leads, we’re wearing a lot of hats. This type of AI coaching saves massive amounts of time while ensuring our agents are actually getting the reps in. And the system provides objective scoring and feedback, not just gut feeling.”
Fully Automated ALM Scoring & Feedback
Here’s where AI for real estate agents becomes a true game-changer.
After every AI role-play session, Maverick instantly grades the call using a custom Zillow ALM rubric:
Appointment asked? ✅
Location confirmed? ✅
Motivation uncovered? ✅
Agents receive immediate coaching notes via text and email, allowing them to see where they excelled and where they need improvement — before they ever speak with a real Flex lead.
Team leaders can monitor individual and team-wide ALM scores in real-time, making it easy to spot who’s ready for live Flex calls and who needs more practice reps.
Direct Impact on Zillow Lead Conversion
The results speak for themselves.
According to Maverick’s data, agents improve their ALM execution dramatically within just 30 days of using the AI Sales Coach — boosting both Flex scores and conversion rates.
Teams stay “in the green” with Zillow Flex
Agents build stronger initial buyer conversations
Lead conversion rates increase across the board
And because Maverick’s AI tools also integrate directly with Follow Up Boss, brokers get full visibility across both practice and real-world calls — without spending hours manually reviewing call recordings.
AI Sales Coaching = Flex Performance Insurance
For Zillow Flex teams, staying compliant with ALM isn’t just about protecting leads — it’s about protecting revenue. Dropping out of Flex because of poor ALM scores can cost teams hundreds of thousands in lost GCI.
That’s why more and more Zillow teams are adopting AI for real estate agents as a permanent part of their coaching system. It allows teams to:
Get new agents Flex-ready faster
Keep experienced agents sharp
Maintain Flex compliance automatically
Eliminate hours of manual role-play time
👉 If you’re a Zillow Flex team looking to protect and grow your Flex business, request a demo at MaverickRE.com to see how AI Sales Coach can help your team master ALM, scale your coaching, and close more deals.