AI Sales Coaching · Powered by AICE

Supercharge agent performance. Accelerate onboarding.

Are your agents struggling to convert leads into appointments? Do you spend countless hours training new team members, only to see inconsistent results? AICE handles it all — no more searching for role-play partners or repeating the same training.

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Unlimited training callsInstant AI call grading

How AICE transforms your business

A sales powerhouse on every desk.

MaverickRE's AI Sales Coach transforms agents into closers and streamlines your team's growth — consistent, scalable, around the clock.

Practice anytime, anywhere

Agents make unlimited training calls to the AI Sales Coach, honing their skills on their own schedule — no human role-play partner required.

Master objection handling

AICE trains agents on calls and objection handling, ensuring they're prepared for any client interaction before it happens.

Accelerated onboarding

Get new agents up to speed quickly. Consistent, scalable training frees team leads and managers to focus on high-impact work.

Consistent coaching

Every agent receives personalized, data-driven feedback on their performance, driving uniform excellence across the team.

Master every conversation

60+ personas. 5 objections each. 1,000+ possibilities.

Agents dial unique phone numbers tailored to specific lead types and client personalities. Within each category, AICE throws the most common — and most difficult — objections, with randomized sequences so no two calls are the same.

Internet Lead — BuyerColder online leads who want to buy a property

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Internet Lead — SellerColder online leads who want to sell a property

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Internet Lead — Seller-BuyerLeads selling an existing property and buying a new one

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Portal Leads (Zillow, Realtor.com)Optimize your approach to portal-sourced leads

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Lead Activity AlertsFollow up on specific lead behaviors and inquiries

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Viewed Home ValuationConvert leads who asked about their property's value

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Renter ScenariosConvert renters into potential homebuyers

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Sphere — New AgentNavigate calls with personal connections as a new agent

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Open House Follow UpConvert open house attendees into clients

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First Time BuyerGuide new homebuyers through their journey

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Price Reduction (Seller)Practice sensitive conversations around price adjustments

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Expired Listing Follow UpEngage sellers whose listings have expired

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FSBO (For Sale By Owner)Master the approach to FSBO contacts

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Requested Cash OfferAddress inquiries about cash offers for properties

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Client success

Doubling results with half the effort.

Danny Rinaldi leveraged the AI Sales Coach to drastically improve new agent onboarding and lead conversion. The AI Sales Coach solves the problems every team knows too well:

Lack of consistent sales coaching for agents

Inconsistent lead follow-up

Missed opportunities in paid lead databases

Managerial overhead to monitor agent performance manually

"These AI calls are very real and extremely challenging. Agents get good without burning expensive leads."

Kyle DraperTeam Leader · The Serene Team, Los Angeles

"See firsthand how agents interact with AICE and receive immediate feedback — watch a live AI coaching session with Kyle Whissel."

See AICE in actionLive session demo · maverickre.com

Frequently asked questions

Everything teams ask before they start.

What is MaverickRE's AI Sales Coach?

A simulated conversational training tool that helps real estate agents refine their phone and sales skills through practice calls with AI-powered prospects. It provides realistic scenarios, detailed feedback, and performance analytics to improve appointment-setting and objection-handling abilities.

How many different scenarios are available?

The AI Sales Coach offers 60+ unique prospect personas, each with 5 different objections, creating over 1,000 varied dialogue possibilities — internet leads, portal leads, expired listings, FSBO contacts, first-time buyers, and many more.

What makes each practice call unique?

Every call features randomized objection sequences, so even if you practice with the same persona multiple times, you'll encounter fresh challenges each time.

How do I access the AI Sales Coach?

Dial one of the "AI Coach Numbers" provided in your MaverickRE dashboard. Call from the personal phone number tied to your Follow Up Boss (FUB) account — not through the FUB Dialer.

Can I use it outside the USA/Canada?

Yes — international agents can use local VoIP services like Google Voice, Zoom, or RingCentral, as long as the number is linked to their FUB profile.

What's the objective of each practice call?

Secure a specific appointment time and date with the AI prospect. That's how you "win" the call and demonstrate successful lead conversion skills.

How long should my practice calls be?

At least 2 minutes to be eligible for grading and feedback — this ensures meaningful practice and accurate assessment.

When will I receive feedback?

You'll receive an email with your score summary and detailed statistics approximately 1–1.5 hours after completing your practice call. Click the link, enter your email and secure code — the session stays valid for 30 days per device.

What metrics does it track?

Key performance metrics include:

Average Call Quality Score
Appointment Ask vs. Set Rate
Questions Asked and Fill Rate
Objection Handling effectiveness
Average Talk Time
Follow-Ups Identified
Buyer Agency Agreement Discussion (where applicable)

Can managers view agent performance?

Yes — admins can access all agents' AI coaching data under the "AI Call Grading" tab by filtering for "AI Coach" in the Call Type field. Individual agents can only view their own performance data.

How often does my call quota reset?

Quotas reset on the first day of each calendar month. Unused calls don't roll over — they expire at month-end. You can increase your quota by upgrading to Revenue Accelerator PRO or purchasing additional calls through your Client Success Manager.

Do practice calls count against my FUB quota?

No — AI Sales Coach calls have their own separate quota system and don't impact your regular FUB calling limits. AI coaching calls also don't require call recording; they rely on real-time simulation technology and aren't recorded.

How should I approach the practice call?

Start with a formal introduction and allow the AI brief response windows. Treat it like a real prospect call for the most realistic experience. Use the "AI Call Tools" smart lists in MaverickRE to track your progress over time.

Why didn't I receive feedback after my call?

Make sure your call was at least 2 minutes long and you called from your registered FUB number. If issues persist, contact your Client Success Manager.

What if I'm struggling with a specific objection type?

Focus your practice on scenarios that include similar objections. With 60+ personas and 5 objections each, you can target the exact skill areas that need improvement. Scenario descriptions in your dashboard detail which lead types each AI Coach number represents.

Ready to empower your agents and scale with confidence?

Stop dedicating your valuable time to repetitive training. Let AICE handle it.

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