AI Call Grading

AI that listens to calls and coaches your agents to convert better.

Stop guessing and start winning. MaverickRE's AI Call Grading listens to every call that matters & grades every agent — delivering the insights you need to turn more conversations into commissions. The unfair advantage is here. Don't get left behind.

GRADED CALL · FUBInitial prospecting call — buyer lead4m 32s · recording enabled in Follow Up Boss
86CALL QUALITY
APPOINTMENT ASK50% OF GRADE
APPOINTMENT SET DATE10% OF GRADE
OTHER QUESTIONS40% SHARED EQUALLY
OBJECTION HANDLEDFOLLOW-UP IDENTIFIEDBUYER AGENCY DISCUSSED
Detailed scoring breakdown + call summary · feedback delivered automatically
Introducing

Your 24/7 AI sales manager & coach that never sleeps.

MaverickRE's AI Call Grading isn't just another analytics tool; it's an automated accountability partner and elite sales coach built into your workflow. Our system listens to and grades thousands of your team's live calls every single day, providing detailed, unbiased feedback on agent performance.

We've used a proprietary dataset from over five years of AI development to ensure our platform delivers highly accurate analysis. It identifies what works, what doesn't, and tells you exactly how to fix it.

MaverickRE AI coach mascot wearing a headset with a laptop
Benefit breakdown

Built for every seat on your team.

01

For the agent

Get personalized, real-time feedback on your calls. Stop wondering where you went wrong and get a clear roadmap to improvement. One agent said, "I wish I had this system when I was a solo agent because it would've given me transparency into where I sucked way earlier on in my career." Level up your skills, handle objections with confidence, and close more deals.

02

For the team lead

Stop being the "bad guy". The system automates accountability, so you can focus on high-level strategy instead of micromanaging call performance. Scale your team's coaching without adding to your own workload. The system is the one reassigning leads based on performance, not you.

03

For the broker owner

Finally get true visibility into your ROI. See exactly which agents and lead sources are converting and which are draining your budget. Our clients see "twice the results from half the effort," directly impacting your profitability.

Social proof

Thousands of top-producing teams are already using MaverickRE.

Mike Schumm, industry-leading business coach, on the system reassigning leadsDanny Rinaldi, real estate agent: twice the results from half the effortColton Whitney testimonial for MaverickRE
What gets measured

Eight primary metrics, graded on every call.

01Questions Asked vs. Fill Rate
02Appointment Ask vs. Set Rate
03Average Call Quality Score
04Follow-Ups Identified
05Objection Handling
06Buyer Agency Agreement Discussion
07Average Talk Time
08Total Graded Calls
50%Appointment AskAlways worth half of the grade — the moment that matters most.
10%Appointment Set DateLocking a date on the calendar earns the next slice.
40%Other QuestionsThe remaining questions share the rest of the grade equally.
CUSTOM RUBRICS

Grading criteria you can customize.

The Custom Rubrics System covers four evaluation sections, with enable/disable toggles for each criterion, weight adjustment from 1% to 100%, filters by lead sources, agent groups, or individual agents, and progress bars showing your overall rubric percentage. Admins adjust grading preferences and view all agents' data; every FUB user gets their own personal feedback.

  • 1 · MOTIVATION AND RAPPORT
  • 2 · TRANSACTION DETAILS
  • 3 · CLIENT VALIDATION
  • 4 · SETTING APPOINTMENTS
How it works

Two types of call grading.

01

FUB (Follow Up Boss) calls

Real calls made through your CRM that are automatically graded. Agents don't receive feedback emails — managers get the unbiased performance picture. Calls of 2+ minutes on initial prospecting, with call recording enabled in FUB, are eligible for grading.

02

AI Coach calls

Practice calls where agents receive detailed feedback emails 1–1.5 hours after the call — a call summary, a scoring breakdown, and a link to view scores in the platform (no login required, with 30-day device authentication).

AI SALES COACH INTEGRATION

Practice safely before it counts.

Agents can practice with over 60 simulated personas, each with 5 unique objections — more than 1,000 varied practice conversations. Practice without risking real leads while receiving immediate feedback. Explore the full AI Sales Coach, and unlock additional graded calls with the Revenue Accelerator PRO upgrade.

Case study

See how the Robert Slack Group uses AI Call Grading to drive conversions.

The Robert Slack Group team at an industry event
FAQs

Everything teams ask before they start.

What is AI Call Grading?
AI Call Grading is MaverickRE's automated system that analyzes and scores phone conversations between real estate agents and leads. The system evaluates call performance across multiple dimensions, providing detailed feedback to help agents improve their conversion rates and appointment-setting effectiveness.
How does AI Call Grading work?
The system listens to your team's live calls and automatically grades agent performance using a proprietary dataset developed over five years. It identifies what works, what doesn't, and provides specific recommendations for improvement.
What makes MaverickRE's AI Call Grading different?
Unlike basic analytics tools, our system acts as a 24/7 AI sales manager and coach. It provides unbiased, detailed feedback on every call that matters, using advanced AI trained specifically for real estate conversations.
What are the two types of call grading?
  • FUB (Follow Up Boss) Calls: real calls made through your CRM that are automatically graded (agents don't receive feedback emails).
  • AI Coach Calls: practice calls where agents receive detailed feedback emails 1–1.5 hours after the call.
What metrics does the system track?
The AI Call Grading system evaluates eight primary metrics:
  • Questions Asked vs. Fill Rate
  • Appointment Ask vs. Set Rate
  • Average Call Quality Score
  • Follow-Ups Identified
  • Objection Handling
  • Buyer Agency Agreement Discussion
  • Average Talk Time
  • Total Graded Calls
How does the AI Sales Coach integration work?
Agents can practice with over 60 simulated personas, each with 5 unique objections, creating more than 1,000 varied practice conversations. This allows agents to practice safely without risking real leads while receiving immediate feedback.
How are calls scored?
The scoring system varies by lead type but follows this structure:
  • Appointment Ask: always worth 50% of the grade
  • Appointment Set Date: worth 10% of the grade
  • Other questions: share the remaining 40% equally
What technical requirements are needed?
  • Call recording must be enabled in Follow Up Boss
  • Agents must use their personal phone number (listed in their FUB profile) for AI Coach calls
  • International agents can use VoIP numbers (Google Voice, Zoom, RingCentral)
Which calls are eligible for grading?
Only calls meeting these criteria are graded:
  • 2+ minutes duration
  • Initial prospecting calls
  • Proper call recording enabled in FUB
How do call quotas work?
  • Quotas reset on the first of each calendar month
  • Unused quotas do not roll over to the next month
  • Additional calls are available through the Revenue Accelerator PRO upgrade
Who can access what features?
  • All FUB users: can access AI Coach numbers and their personal grading feedback
  • Admins only: can adjust custom grading preferences and view all agents' data
How do agents receive feedback?
Agents receive feedback emails after AI Coach calls containing:
  • Call summary
  • Detailed scoring breakdown
  • Link to view scores in the platform (no login required)
  • 30-day device authentication for easy access
Can the grading criteria be customized?
Yes, the system includes a Custom Rubrics System with four evaluation sections:
  • Motivation and Rapport
  • Transaction Details
  • Client Validation
  • Setting Appointments
What customization options are available?
  • Enable/disable toggles for each evaluation criterion
  • Weight adjustment from 1% to 100% for each criterion
  • Filter options by lead sources, agent groups, or individual agents
  • Progress bars showing overall rubric percentage
What weekly management tasks are recommended?
  • Monday: appointment review and nudges (15 minutes)
  • Wednesday: AI call grading review (15 minutes)
  • Friday: additional nudge reviews (10 minutes)
How does this benefit individual agents?
Agents get personalized, real-time feedback on calls, providing a clear roadmap for improvement. Instead of wondering what went wrong, agents receive specific guidance on handling objections and closing more deals.
How does this help team leads?
The system automates accountability, eliminating the need to be the "bad guy." Team leads can focus on high-level strategy instead of micromanaging call performance while scaling coaching without additional workload.

Ready to transform your team's call performance?

Book a 1-1 demo to see how AI Call Grading can give your team the unfair advantage in converting more leads to appointments.