AI Call Scoring

AI That Listens to Calls and Coaches Your Agents to Convert Better.

Stop guessing and start winning. MaverickRE's AI Call Grading listens to every call that matters & grades every agent. It delivers the insights you need to turn more conversations into commissions. The unfair advantage is here—don't get left behind.

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Introducing Your 24/7 AI Sales Manager & Coach That Never Sleeps

MaverickRE's AI Call Grading isn't just another analytics tool; it's an automated accountability partner and elite sales coach built into your workflow. Our system listens to and grades thousands of your team's live calls every single day, providing detailed, unbiased feedback on agent performance.

We've used a proprietary dataset from over five years of AI development to ensure our platform delivers highly accurate analysis. It identifies what works, what doesn't, and tells you exactly how to fix it.

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Benefit Breakdown

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For the Agent: Get personalized, real-time feedback on your calls. Stop wondering where you went wrong and get a clear roadmap to improvement. One agent said, "I wish I had this system when I was a solo agent because it would've given me transparency into where I sucked way earlier on in my career." Level up your skills, handle objections with confidence, and close more deals.

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For the Team Lead: Stop being the "bad guy". The system automates accountability, so you can focus on high-level strategy instead of micromanaging call performance. Scale your team's coaching without adding to your own workload. The system is the one reassigning leads based on performance, not you.

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For the Broker Owner: Finally get true visibility into your ROI. See exactly which agents and lead sources are converting and which are draining your budget. Our clients see
"twice the results from half the effort," directly impacting your profitability.

Benefit Breakdown

Thousands of Top-Producing Teams Are Already Using MaverickRE

  • Quote from Mike Schumm, industry-leading business coach, about system reassigning leads, with his photo and Maverick RE logo.

    Mike Schumm

  • Marketing banner for Maverick RE featuring a smiling man in glasses, with the text: "Twice the results from half the effort." and "DANNY RINALDI Real Estate Agent," with a city skyline in the background.

    Danny Rinaldi

  • A professional headshot of a smiling man with a city skyline, and a quote about real estate, featuring MaverickRE branding.

    Colton Whitney

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See How the Robert Slack Group Uses AI Call Grading to Drive Conversions

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FAQs

  • AI Call Grading is MaverickRE's automated system that analyzes and scores phone conversations between real estate agents and leads. The system evaluates call performance across multiple dimensions, providing detailed feedback to help agents improve their conversion rates and appointment-setting effectiveness.

  • The system listens to your team's live calls and automatically grades agent performance using a proprietary dataset developed over five years. It identifies what works, what doesn't, and provides specific recommendations for improvement.

  • Unlike basic analytics tools, our system acts as a 24/7 AI sales manager and coach. It provides unbiased, detailed feedback on every call that matters, using advanced AI trained specifically for real estate conversations.

    1. FUB (Follow Up Boss) Calls: Real calls made through your CRM that are automatically graded (agents don't receive feedback emails)

    2. AI Coach Calls: Practice calls where agents receive detailed feedback emails 1-1.5 hours after the call

  • The AI Call Grading system evaluates eight primary metrics:

    • Questions Asked vs. Fill Rate

    • Appointment Ask vs. Set Rate

    • Average Call Quality Score

    • Follow-Ups Identified

    • Objection Handling

    • Buyer Agency Agreement Discussion

    • Average Talk Time

    • Total Graded Calls

  • Agents can practice with over 60 simulated personas, each with 5 unique objections, creating more than 1,000 varied practice conversations. This allows agents to practice safely without risking real leads while receiving immediate feedback.

  • The scoring system varies by lead type but follows this structure:

    • Appointment Ask: Always worth 50% of the grade

    • Appointment Set Date: Worth 10% of the grade

    • Other questions: Share the remaining 40% equally

    • Call recording must be enabled in Follow Up Boss

    • Agents must use their personal phone number (listed in FUB profile) for AI Coach calls

    • International agents can use VoIP numbers (Google Voice, Zoom, RingCentral)

  • Only calls meeting these criteria are graded:

    • 2+ minutes duration

    • Initial prospecting calls

    • Proper call recording enabled in FUB

    • Quotas reset on the first of each calendar month

    • Unused quotas do not roll over to the next month

    • Additional calls available through Revenue Accelerator PRO upgrade

    • All FUB users: Can access AI Coach numbers and their personal grading feedback

    • Admins only: Can adjust custom grading preferences and view all agents' data

  • Agents receive feedback emails after AI Coach calls containing:

    • Call summary

    • Detailed scoring breakdown

    • Link to view scores in the platform (no login required)

    • 30-day device authentication for easy access

  • Yes, the system includes a Custom Rubrics System with four evaluation sections:

    1. Motivation and Rapport

    2. Transaction Details

    3. Client Validation

    4. Setting Appointments

    • Enable/disable toggles for each evaluation criterion

    • Weight adjustment from 1% to 100% for each criterion

    • Filter options by lead sources, agent groups, or individual agents

    • Progress bars showing overall rubric percentage

    • Monday: Appointment review and nudges (15 minutes)

    • Wednesday: AI call grading review (15 minutes)

    • Friday: Additional nudge reviews (10 minutes)

  • Agents get personalized, real-time feedback on calls, providing a clear roadmap for improvement. Instead of wondering what went wrong, agents receive specific guidance on handling objections and closing more deals.

  • The system automates accountability, eliminating the need to be the "bad guy." Team leads can focus on high-level strategy instead of micromanaging call performance while scaling coaching without additional workload.

Ready to transform your team's call performance? Book a 1-1 demo to see how AI Call Grading can give your team the unfair advantage in converting more leads to appointments.