How Real Estate Teams Are Using AI Sales Coaching Software to Convert More Leads and Dominate Their Markets

Jun 6

In today’s real estate market, speed, skill, and systems separate top-performing teams from the rest. But consistently training and developing agents across a growing organization has always been one of the biggest bottlenecks for team leaders and brokers.

That’s where real estate sales coaching software like MaverickRE’s AI Sales Coach is changing the game.

Hundreds of real estate teams have adopted AI-powered sales coaching to rapidly train agents, sharpen sales skills, and dramatically improve lead conversion rates — without the time burden of constant manual role-playing and call reviews.

Traditional Sales Coaching Has Always Been Limited

The classic approach to coaching agents has major flaws:

Scheduling one-on-one role-plays is time-consuming
Managers rarely have enough bandwidth to coach every agent consistently
Feedback is often subjective and inconsistent
New agents can burn through expensive leads while "learning on the job"

As teams scale, the challenge compounds. Leaders know the importance of sales training, but often don’t have the infrastructure or hours to execute it well.

As Kyle Draper, a real estate team leader and client of MaverickRE, put it:

“It’s a very different experience than when you role play with another agent on your team where everyone’s just serving softballs — which is not how real-life conversations go. These AI calls are very real and very challenging... Agents are sharpening their sword and getting very good without missing opportunities by screwing up with real-life leads.”

AI-Powered Sales Coaching: Train Agents 24/7

MaverickRE’s AI Sales Coach completely flips the old model on its head.

Agents log into the platform and instantly role-play dozens of realistic buyer and seller conversations powered by AI. The system simulates real lead scenarios, objections, and buyer personalities, forcing agents to practice how they’ll actually perform in the field.

Objection handling
Appointment setting
Qualification scripts
Discovery questions
Closing techniques

Every call is recorded, analyzed, and automatically graded — providing instant, actionable coaching feedback. Metrics include talk time ratios, objection responses, and appointment asks — data that team leaders can monitor at scale.

As Draper explains:

“Before we had this, I’d have agents ping me and say, ‘Hey, I just had this call. Can you give it a listen and give me notes?’ But with 40 agents, that’s impossible to do consistently. The AI is doing it better than a human would be doing it anyway.”

The ROI of Real Estate Sales Coaching Software

After deploying Maverick’s AI Sales Coach, many teams report:

Faster ramp-up time for new agents
Increased appointment setting rates
Improved objection handling under pressure
Higher conversion rates across all lead sources
Massive time savings for sales managers and brokers

According to internal MaverickRE data, teams using AI Sales Coach see a 22% improvement in call quality within the first 30 days — which directly translates into more closings and higher GCI.

When every percentage point in conversion can mean thousands in additional commissions, AI coaching software pays for itself almost immediately.

Scaling Sales Excellence Across the Entire Team

The best part? AI Sales Coaching software doesn’t just train the top agents — it elevates the entire team.

New agents ramp faster with daily AI role-play reps
Underperforming agents can focus on specific skill gaps
Veteran agents stay sharp with advanced objection scenarios
Team leaders get real-time data to guide coaching priorities

Instead of hoping agents "figure it out," sales leaders finally have a repeatable system to scale skill development across the entire organization.

The Future of Real Estate Sales Coaching Is Here

As the industry gets more competitive, more teams are realizing that investing in real estate sales coaching software is no longer optional. It's becoming a core advantage for any team serious about dominating their market.

With AI Sales Coach, MaverickRE clients have turned coaching into a fully automated, always-on system that helps agents close more deals, more consistently, with less risk of lost opportunities.

👉 Interested in seeing how it works? Book a demo at MaverickRE.com and see why hundreds of teams are making AI Sales Coaching their secret weapon.

Aaron Kiwi Franklin

Aaron, commonly known as Kiwi, earned his nickname due to his origins in New Zealand, where he originally hails from since 1994. He joined Ylopo in 2016 as one of the early hires and works directly under the co-founders, Howard Tager and Juefung Ge.

Kiwi holds a degree in Computer Science and a master's in Internet Marketing from USF. Prior to joining Ylopo, he successfully managed an SEO and digital marketing agency that exclusively catered to plastic surgeons.

Currently residing in Las Vegas, Kiwi enjoys a fulfilling life with his beautiful wife, Jenny. Their pride and joy is their 13-year-old son, Stirling.