How Keegan Siegfried Closed 275+ More Transactions by Fixing His Down-Funnel Conversion Problem
The Challenge: The "Down-Funnel" Leak
Why lead generation wasn't the problem
Keegan runs a big operation. Tampa to Chicago big. At that scale, lead generation stops being the problem pretty fast. He had plenty coming in—top of funnel was actually full. The issue showed up further down. Agents were cherry-picking. They would grab the obvious ones, the easy conversations, then leave everything else alone. Viable opportunities just sat there unworked.
Standard lead gen metrics were not going to tell him much. What he needed was visibility into what happened after the lead came in. Appointments were not converting, leads kept getting reassigned. Without knowing why, he could not figure out which skill gaps were actually costing him deals.
He needed something that would surface whether leads were being worked without him having to micromanage every agent. An audit mechanism that ran in the background and just showed him the truth.
Exposing the Data to Fix Skill Gaps
MaverickRE came in at this point. Command center is probably the right word for it. The platform was diagnosing where deals died, going beyond just tracking activity.
The data showed something specific. They were bleeding potential clients at the appointment stage. Which narrowed things down considerably. The drop-off was not during initial contact or in follow-up. It was at the appointment itself. That pointed to the showing.
Once you have that level of clarity, the fix becomes obvious. Keegan started running "Mock Showings." Leadership would take agents to vacant houses and roleplay the entire experience in the field, correcting bad habits right there with the data backing up why. Generic training was not going to cut it.
"Scheduled Progress" and Culture Shifts
Getting people to actually change how they work took deliberate engineering over time. Keegan implemented "Scheduled Progress"—bi-weekly meetings with his success manager, focusing on mastering one piece at a time.
The "Celebrated Nudge"
Automated follow-up alerts used to feel like nagging. Keegan rebranded them. A Nudge is a found deal now. The team sees them as exposure to opportunity, which is what they want anyway.
Self-Accountability in Huddles
Keegan stopped being the bad guy. Team meetings used to mean him pointing out what was not working. Now agents stand up and present their own numbers to the group. The data does the talking.
High performers get celebrated, and people who are struggling can see exactly where they fall compared to their peers. This created an environment where improvement is expected and visible. The metrics are not hidden in a manager's dashboard—they are out there in the huddles and on the "TV Stack" at the office entrance.
Summary of Results
That shift from managing activity to coaching skill has changed adoption rates and revenue outcomes.
| Area | Impact |
|---|---|
| Recruitment | "TV Stack" at entrance signals overflow opportunity to new recruits instantly. |
| Training | Shifted from classroom theory to field correction ("Mock Showings"). |
| Transaction Volume | Clearer path to closing 275+ transactions they would have missed otherwise. |