How Anthony Djon Generated $1.2M in Additional GCI in Just Months
Managing High-Stakes Volume
The problem wasn't finding leads—it was tracking them.
Anthony Djon runs his team in Metro Detroit, and honestly, his problem was not what you would expect. He was not struggling to find leads. The guy puts over $4 million a year into lead gen (Zillow Flex, Realtor.com, the whole setup). Most brokers would kill for that kind of pipeline.
But think about what happens when you are spending at that level. You cannot just throw money at Zillow and hope your agents follow through. At some point, you need to know what is actually happening with all those leads. Are agents calling them? Are they nurturing the ones that need time? Or are deals just dying in someone's inbox?
Anthony figured out pretty quickly that his usual tracking methods were not cutting it. When you are deploying that much capital, you need more than a spreadsheet and a weekly check-in. You need to see everything, in real time, or you are basically flying blind. He needed precision, accountability, and data he could actually trust.
Precision and Accountability
What he found was MaverickRE. Though to be fair, finding a platform was not the hard part. Finding one that actually solved the visibility problem was. The team did not need more leads. They had plenty. They needed a better way to handle what they already had.
For Anthony, it came down to one thing: connecting lead generation to actual closed business. That is the gap most teams never solve. You buy the leads, you distribute them, and then... what? You hope?
MaverickRE gave them visibility into that middle part. The part where leads either turn into deals or disappear forever. The platform shifted how the team operated. Instead of chasing volume, they started focusing on conversion. Better follow-up, faster response times, smarter prioritization.
A Business Transformation
Anthony does not call it a software update. He calls it an operational overhaul, which makes sense if you have ever tried to change how a team actually works. Tools are one thing. Getting people to use them the right way is something else.
What made the difference was that MaverickRE did not just track activity. It made the invisible visible. Leadership could finally see what was happening in the pipeline. Not yesterday's numbers. Not last week's report. Right now. From the first hello to the closing table.
The "Nurture" Phase
The "nurture" phase is where most teams lose deals. Someone reaches out, the lead is not ready yet, and the agent moves on. Maybe they follow up once or twice. Maybe they do not. Either way, the lead goes cold.
With MaverickRE, the team could actually see which leads were in that nurture stage and prioritize the ones showing real intent. Serious buyers who just needed a little more time. Those are the deals you cannot afford to miss.
$1.2M in GCI
Within a few months, the impact became impossible to ignore. Anthony's team generated over $1.2 million in additional GCI. Not over a year. Over a few months.
Closed deals jumped 70%.
The close rate went up over 23%. Appointments more than doubled. And the pipeline? A 50% increase in nurtures, with way more serious buyers actually taking action.
Summary of Results
These results did not come from some dramatic change in strategy or a complete overhaul of how the team sells. They came from visibility and accountability.
| Metric | Impact |
|---|---|
| Revenue Growth | Generated over $1.2 million in additional GCI in a few months. |
| Conversion | Closed deals jumped 70% and close rate increased by 23%. |
| Pipeline Health | Appointments doubled and there was a 50% increase in nurtures. |