How Ron Hutcheson Stopped High Producers From Losing Deals to Forgotten Follow-Ups
The Paradox of the High Producer
Bandwidth, not Motivation
Ron Hutcheson has been coaching agents for years, and he'll tell you the problem isn't what most people think. Motivation and laziness aren't the issue. The real problem is bandwidth. High-producing agents aren't just salespeople; they run entire operations. Managing transactions, dealing with client drama, and putting out fires leaves little room for the basics.
Ron noticed this pattern quickly. The go-getters closing deals and pushing volume are usually the first to drop the ball on a text or forget to return a call. They care, but they are buried.
That word, "sloppy," was the catalyst. Ron needed something that worked like a safety net for these top performers. High volume was creating missed opportunities and forgotten follow-ups, and he needed a way to catch that before it cost deals.
Strategic Portal Management
Fixing individual workflows got Ron thinking about a bigger inefficiency. Teams relying on Zillow Flex or other high-value portals are basically gambling every time they assign a lead based on seniority or rotation. When you're paying for leads, fairness doesn't matter much if the conversion isn't there.
MaverickRE gave Ron granular visibility into who is actually performing on which lead source. It moved the strategy from "who is next in line" to "who converts this best?"
If Agent A crushes it with Zillow leads but struggles with Realtor.com, Ron routes the leads accordingly. It’s data-driven, simple, and eliminates the guesswork.
Automated Accountability
The safety net came in the form of MaverickRE's automation setup, specifically the "Nudging Tool." Calling it a tool almost undersells it; it works like a guardrail for people who don't need micromanagement, just reminders.
Removing the Mental Load
Instead of agents trying to remember who they need to circle back with, the platform recognizes when a lead needs attention and serves it up. It eliminates the "oh crap, I forgot about that person" moment that costs deals.
"Dialed In" Data
Once Ron had the system tracking performance by source, the data and nurturing components began working together in unanticipated ways. Ron describes the reporting as "dialed in," meaning you can actually trust the conversion analysis instead of questioning the numbers.
| Area of Impact | Outcome |
|---|---|
| High Producer Accountability | Created a safety net for busy agents, preventing "sloppiness" caused by lack of bandwidth rather than laziness. |
| Lead Distribution | Shifted from rotation/seniority models to strategic assignment based on proven ROI per lead source. |
| Opportunity Nurturing | The system "bubbles up" old opportunities automatically, so agents don't have to dig through months of text threads to find context. |
Technology now handles the nurturing, the data analysis, and the reminders. Agents get the right information at the right time. The workflow becomes cleaner, allowing them to focus on closing.