MaverickRE alternatives: What works in 2026
If you're reading this, you're probably trying to figure out what software makes for a good alternative to MaverickRE. But let me tell you now, most people approach this wrong.
If you want what truly makes sense for your brokerage, the last thing you want to do is compare features on spec sheets like you're buying a car. That misses the point entirely.
What you should be shopping for
Nobody tells you this upfront: you're not buying software.
You're deciding whether you want something that tracks what happened or something that makes your team better.
Sounds similar, right? Totally different things.
The categories that matter:
lead management tools (database organization, follow-up automation);
transaction platforms (paperwork, commission splits);
performance software (AI coaching, routing intelligence, benchmarking).
That last category changes outcomes instead of just recording them.
| Platform Type | What It Does Best | Payback Window |
|---|---|---|
| Lead Management | Database organization | 6-12 months |
| Transaction Tools | Back-office efficiency | 3-6 months |
| Performance Platforms | Conversion improvement | 1-3 months |
Look at those payback windows. Transaction tools pay back fast because they replace manual labor.
ROI is straightforward there. Performance platforms pay back even faster.
One extra closed deal from better conversion covers the cost for months. That tells you something about which problem each type solves.
Who we've been compared to
1. Shilo AI
Shilo AI is probably the closest thing for direct comparison on AI coaching. Their roleplay training uses solid natural language processing, feels natural when you're using it.
The price sits higher than MaverickRE though. Could be fine except you're not getting reporting, lead management, or team analytics that MaverickRE bundles in.
Platforms that embed coaching into daily workflows instead of making it a separate portal? They see 3-4x higher usage.
Makes sense when you think about how people actually behave.
For pure roleplay training, Shilo works. But the limited scope becomes a problem when you realize you still need three other systems to run your brokerage.
2. Sisu Battr
Battr takes a different angle. Nudges agents about stale leads, automates reassignments.
Pricing sits close to MaverickRE's Pro tier, somewhere around $400-500 monthly depending on your setup. If leads falling through the cracks is your primary pain point, it addresses that directly.
Does a decent job too.
Here's what Battr doesn't solve: skills development. Your agents contact every lead in 5 minutes but only convert 12% to appointments while your top performers hit 30%?
Nudging them faster won't close that gap. You're just getting bad conversations happening more quickly.
Speed without skill doesn't fix anything.
3. Generalist trackers
Gong.io, ExecVision, and Clari Copilot excel at call recording and speech analytics. Deal tracking.
They're built for B2B sales teams and they're good at what they do. Our world doesn't follow B2B patterns though.
The buying cycle is completely different. These platforms can't automatically route leads based on property type expertise and geographic conversion data because they weren't designed for how chaotic this industry actually is.
Generic sales platforms work until they don't.
4. The comprehensive CRM platforms
We are not a CRM. However, we do some aspect of database management, and it’s easy to misunderstand services like ours as redundant when you already have a CRM you like.
But here are just some of the ways that we differ from vanilla CRMs and where we can help you make even better use of your existing database.
Follow Up Boss
Follow Up Boss is the industry standard for a reason. Lead scoring, integrations, collaboration tools.
Built for relationship-based businesses. Active coaching though?
Performance-based lead routing? Not there.
It'll tell you what happened, but it won't help your weaker agents figure out why they're struggling.
BoldTrail BackOffice
BoldTrail BackOffice (used to be Brokermint before the acquisition) handles commission splits. Compliance, e-signatures, onboarding.
For brokerages drowning in paperwork, which is a real problem for a lot of teams, this solves it. Anything related to agent development and sales coaching?
Missing. Different problem entirely.
TotalBrokerage
TotalBrokerage tries to cover sales management and back-office operations in one platform. Teams tired of cobbling five different systems together and paying for overlapping features find the comprehensive approach appealing.
Trade-off is obvious.
Platforms doing everything sometimes do nothing exceptionally well.
You end up with mediocre versions of tools that exist as best-in-class elsewhere. I've seen this play out a few times.
HubSpot and Zoho CRM
HubSpot and Zoho CRM are general business platforms that happen to be flexible enough for our industry. HubSpot excels in marketing automation.
If that's your thing, hard to beat. Zoho offers similar functionality at lower prices, which sounds great until you factor in the time investment.
Both require significant configuration for the specific workflows we deal with. You're essentially building your own system using their tools as the foundation.
What actually matters
Total cost of ownership beats price-per-agent every time. Implementation time, training hours, utilization rates all impact your true ROI way more than the number on the invoice.
A $50/month platform your agents ignore? Costs you more than a $200/month platform that increases conversions by 15%.
Not even close.
Adoption barriers kill software investments more often than bad features do.
Platforms requiring separate logins or complex workflows see usage plummet after the first month.
Nobody wants to admit this during the buying process. Everyone knows though.
Solutions that integrate with how people already communicate (text-based updates, automatic syncing) maintain 80%+ active usage. The others end up abandoned while you keep paying the bill.
One question worth asking during demos: "What's the average time-to-proficiency for new users?" If it exceeds two weeks, expect problems.
Agents who can't figure out software quickly just won't use it. You're stuck trying to enforce adoption through sheer willpower, which never works.
Ever.
Competitive intelligence gets undervalued in these decisions. Platforms showing only your data leave you guessing whether 60% appointment show-rates are good.
They're not. Top teams hit 78%.
Without benchmarking you wouldn't know that.
Anonymous benchmarking transforms reporting from "here's what happened" to "here's where you're leaving money."
That shift matters more than most people realize when they're comparing features.
Matching your business model
Relationship-based brokerages
Relationship-based brokerages need contact management depth. Notes, relationship mapping, history tracking.
All that stuff matters when you're nurturing sphere contacts over years. Follow Up Boss excels here because it was built for this exact model.
Lead generation businesses
Lead generation businesses need conversion metrics instead. Speed-to-lead, appointment-setting rates, routing efficiency.
These teams need performance coaching and intelligent routing because they're running a different game entirely. The relationship piece matters less than execution speed and conversion skill.
Key question that clarifies everything: if you added 100 new leads tomorrow, would your constraint be lead organization or agent conversion skills?
Your honest answer tells you which type of platform solves your actual problem.
Ready to see where your team actually stands?
Most brokerages guess at their performance gaps. MaverickRE eliminates the guesswork with a completely free monthly Business Assessment Report benchmarking your team against hundreds of top-performing brokerages nationwide.
You'll see exactly where you're leaving money on the table (appointment show-rates, conversion metrics, follow-up compliance) before spending a dollar.
Teams using MaverickRE see 16x more appointments per agent, 120% higher conversion rates, and agents earning an average of $44,000 more in GCI annually.
👉 With 100+ AI personalities for roleplay training, intelligent lead routing based on actual performance data, and automated accountability that works via text (not another app to ignore), the platform pays for itself with just one additional deal per agent.